About project

Wine folklore as a historical identity of Podravina and Pomurje

Project reVITAlize focuses on the research and revitalization of wine folklore, as well as on branding and promotion of a cross-border region which has the potential to become a sustainable high-quality brand within the wine folklore scene.



This project will also enable the energy efficiency renovation of one floor of the Koprivnica Town Museum and the construction of an eco-house in Tótszentmárton.

Part of the funds will be invested in the development of the new exhibition concept, equipment needed to set it up, and a permanent exhibition which will present wine folklore.

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The museum and the traditional eco-house in Tótszentmárton will become reference points for the promotion of wine folklore and oenology in Croatia and Hungary showing all the traditional and contemporary qualities.

Numerous exhibitions, lectures, professional conferences, promotions and public speeches will be organized, and a new scenic route will be designed, which the visitors will be able to follow using a map or a smartphone application that uses beacon technology. Open wine days will also be organized, bringing together cross-border oenology experts and small winemakers, while also promoting a sustainable high-quality brand in the field of regional wine folklore.


Reconstruction and equipping of a part of the museum in Koprivnica

Construction and equipping of an eco-house in Tótszentmárton


Branding of joint cross-border tourist packages, organization of activities i thematic routes

Branding of joint cross-border tourist packages relating to wine folklore

Organization of activities: Martin's Day, Open Wine Days, Wine Festival, exhibitions and interactive workshops at the Renaissance Festival with the purpose of reviving viticulture and old crafts

Establishment of the sacral - wine thematic route where the members of the Croatian and Hungarian Winemakers’ Associations will present the traditional know how specific to the region

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Other information

Lead Beneficiary:
City of Koprivnica

Project partners:
Koprivnica Town Museum, Hungarian Nonprofit Culture Society of the Mura Region (Mura és Vidéke Foglalkoztatási Szociális és Közművelődési Közhasznú)

  • Value 998.227,08 EUR
  • Budget of the City of Koprivnica 402.640,88 EUR
  • Budget of the Koprivnica Town Museum 139.062,59 EUR
  • Budget of the Hungarian Nonprofit Culture Society of the Mura Region 456.523,61 EUR